GLOSSY BLAG

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The girls’ journey with BLAG led them from moonlighting creating cut ’n’ paste style ‘zines to being internationally acclaimed publishers and editors – taking on the majors via many inventive means, all the while bullseye future gazing artists and trends. Sally and Sarah collaborated with go-to design duo Yacht Associates on the first three glossy editions, the designers responsible for groundbreaking record sleeves for artists including Blur. Together, they gave BLAG its unique sense of humour via striking street style visuals, laced with subtle jokes and word play.

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The underground began to buzz and soon BLAG the glossy would be distributed worldwide, with calls for copies from as far as Peru. Readers put pen to paper to send them letters from as far afield as Tokyo to New York City, Johannesburg and many place inbetween. Artists like Wu-Tang Clan’s GZA, The Pharcyde, The Roots’ ?uestlove and Beck cite BLAG magazine as one of the early publications to give them covers and features. Bolstered by numerous rave reviews in major style and quality titles—finding its unique approach and voice refreshing, BLAG quickly captured a loyal and discerning audience. Launch parties were thrown and attended by supportive artists including: Pharrell Williams, Adam Yauch, Chris Evans, Jessica Alba, Matthew Rhys and Ioan Gruffudd.

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Sally and Sarah used BLAG to break down media stereotypes, cross cultural boundaries and put themselves on the frontline to make a difference. They experienced undercover burnout and forged fortuitous friendships.

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BLAG covers include: André 3000, 50 Cent, Beastie Boys, Cillian Murphy, Nelly Furtado, OutKast, James McAvoy, N*E*R*D, Rupert Grint, Franz Ferdinand, Julian Casablancas, Miike Snow, Slash, Noomi Rapace, Les Twins and Joey Bada$$. Features have included: Daft Punk, The Raconteurs, Amy Winehouse, Justice, MGMT, Phoenix, Malin Akerman, Ron English, Andrew Garfield, Phil Frost, Aaron Taylor Johnson, Helen McCrory, Rizzle Kicks and Janelle Monáe. Guest contributors to BLAG include: Chuck D, Questlove, Mark Ronson, Scott Weiland, Freddy Rodriguez, Leigh Whannell and Mike D. 

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DJING

 

Deeply rooted in music, Sally and Sarah added DJing to their resume. They performed at launches and aftershows for artists and brands including Foo Fighters, Red Hot Chili Peppers and James Brown for their Wembley Arena and Hyde Park shows, to N.E.R.D, Y3 and Pharrell Williams and Nigo’s Billionaires Boys Club / Ice Cream London debut.

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WRITING, PHOTOGRAPHY & FILM

 

Sally developed a reputation as the go-to, ahead of the curve writer. She was hired to contribute major features for titles including i-D, Dutch, Detour, Flaunt, Frank, Nova and NME.COM. Her many interviews included; Hollywood legend Dennis Hopper, to a then up-and-coming in the UK Mos Def and OutKast.

 

Likewise, Sarah’s photography got noticed and she received commissions from titles including; Rolling Stone, Vibe, Dazed, i-D and NME shooting the likes of John Legend, Pharrell Williams, Wu-Tang Clan, Dave Chappelle, Chris Rock and The Hives.

 

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BOOK DEAL

 

Sally and Sarah were approached by art book publishers, Die Gestalten Verlag to create a BLAG book. They collaborated again with design duo Yacht Associates and took BLAG global, presenting their unique humorous approach juxtaposed with striking visuals of musicians and artists from around the world. Pages were packed with a huge variety of subjects from Parisian Designers and Russian B-Boys, to funny and honest Q&As with several of Hip Hop’s most influential artists, paintings, photography and illustrations.

 

Press reaction to the book was overwhelmingly positive and global: Nylon, Trace, The Times, Blueprint, Sleaze Nation, Echoes, Kiss FM and XFM all leant their support. Sally and Sarah produced major launch parties in London and New York. London’s bill included an early performance by Slum Village, while the New York party saw Public Enemy DJ and was attended by a wide spectrum of celebrities including; Pharrell Williams, Harold Hunter, Ben Lee, Claire Danes and Adrien Brody. Creating a blueprint for BLAG’s diverse and memorable fun parties.

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CREATIVE ENDEAVOURS

 

By dismissing traditional advertising and creating ‘sponsored integrated editorial’ with physical rollouts, Sally and Sarah were quickly invited by brand Executives to creatively spearhead national and international launches for them including: PlayStation, Mercedes Benz, Olympus, Motorola, Nike, Nokia, ABSOLUT, Pernod Riccard, and a BLAG capsule collection at Selfridges.

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WRITING & DIRECTING

 

Always eager to expand their creative pallet, taking content off the page, Sally and Sarah began to experiment with commissioned video content, producing and directing documentaries with the likes of José Parlá, Futura 2000, WK Interact and Anthony Lister in collaboration with gallery and art dealers Elms Lesters Painting Rooms. They also wrote and directed a short love story ‘Take You With Me’ starring William Moseley and Chelsea Edge, narrated by Chuck D. Sally and Sarah were also commissioned to create films for Essie Nail Polish on Popsugar and creative work for Mercedes Benz.

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ORIGINAL STORIES

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In November 2020, Sally and Sarah announced their expansion into original writing. Sally and Sarah — will work collectively and individually — are currently developing ten original projects, of which two are collaborative. The titles cross action, thriller, science fiction, horror and comedy genres. 

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ECO-PRODUCTION

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Sally and Sarah are certified green, having completed eco production training via albert by BAFTA. They thoroughly enjoy creating and working in a positive environment and exercise a considerate code of conduct. People love our sets.

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GALLERY SHOP

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In Ocotber 2021, Sally and Sarah created a Gallery Shop making their original work available as prints to avid art collectors.

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PHOTOGRAPHY

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In November 2021, Sarah signed with Public Offerings to represent her as a photographer. As of March 2022, a show is now live on Artsy until May 2022, where limited large scale prints are available to purchase. 

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BIKE ACCIDENT

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2022 marks the 30th Anniversary for BLAG. In late December 2021 Sally and Sarah were involved in a serious accident in Central London. They suffered major injuries including the Essex Lopresti in an arm and hand each. Sarah also fractured bones in her face. Treatment is ongoing. Sarah and Sally are working slowly, where possible between much intense physio and specialist appointments.

 

This delayed the 30th Anniversary plans to launch BLAG ORIGINALS. 

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BLAG ORIGINALS

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MANTA by Sally A. Edwards and SUPERHIGHWAY by Sarah J. Edwards will launch in the future marking their foray into storytelling. Stories will be made available in multiple formats and experiences. Future stories include: POSH HOSTAGES by Sarah and WHAT WE CAME FROM by Sally.

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December 2023/ Q1 2024 RELAUNCH of BLAG magazine

Stay tuned for relaunch news.

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